{"id":18835,"date":"2021-06-11T11:03:54","date_gmt":"2021-06-11T16:03:54","guid":{"rendered":"https:\/\/i80sportsblog.com\/?p=18835"},"modified":"2021-06-11T11:11:06","modified_gmt":"2021-06-11T16:11:06","slug":"how-the-nba-makes-money","status":"publish","type":"post","link":"https:\/\/i80sportsblog.com\/how-the-nba-makes-money\/","title":{"rendered":"How Does The NBA Make Money?"},"content":{"rendered":"<h1><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-18838 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-does-the-nba-make-money.png\" alt=\"How Does The NBA Make Money Graphic Showing Breakdown\" width=\"1168\" height=\"567\" data-srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-does-the-nba-make-money.png 1168w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-does-the-nba-make-money-600x291.png 600w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-18838 lazyload\" src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-does-the-nba-make-money.png\" alt=\"How Does The NBA Make Money Graphic Showing Breakdown\" width=\"1168\" height=\"567\" srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-does-the-nba-make-money.png 1168w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-does-the-nba-make-money-600x291.png 600w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><\/noscript><\/h1>\n<h1>We&#8217;ve all seen the huge NBA contracts since the league signed a new TV deal.<\/h1>\n<p>First off, all of the content in this post was provided by Nick at the <a href=\"https:\/\/www.youtube.com\/channel\/UCG8pmjyRr_JT5nU3Z9ag0UQ\" target=\"_blank\" rel=\"noopener\">YouTube channel &#8220;Learn With Nick,&#8221;<\/a> where he simplifies complex business topics.<\/p>\n<p>His video on this topic is less than 10 minutes and is thorough, easy to listen to, and easy to understand. Click here to watch and listen&#8212;-&gt;<\/p>\n<p><iframe class=\"lazyload\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/nOEBQ-kjVsc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>So, how does the NBA make money? Let&#8217;s get into the weeds.<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18840 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/where-the-nba-money-comes-from.png\" alt=\"\" width=\"1159\" height=\"673\" data-srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/where-the-nba-money-comes-from.png 1159w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/where-the-nba-money-comes-from-600x348.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-18840 lazyload\" src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/where-the-nba-money-comes-from.png\" alt=\"\" width=\"1159\" height=\"673\" srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/where-the-nba-money-comes-from.png 1159w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/where-the-nba-money-comes-from-600x348.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/noscript><\/p>\n<h2><span style=\"text-decoration: underline;\">Where The Money Comes From<\/span><\/h2>\n<p>The NBA makes money in 4 main ways (1) TV Rights, (2) Ticket Sales, (3) Sponsorships and (4) selling Merchandise and Other items.<\/p>\n<p style=\"text-align: center;\">(RELATED &#8211; Why NBA Super Teams are a Three Point Play for the League)<\/p>\n<h3>1. TV Rights: First, looking at TV rights, the NBA sells rights at 3 different levels.<\/h3>\n<p>&#8211; National TV: High profile regular season games and playoff games. The NBA is currently in a 9-year $24bn deal with Disney and Turner Broadcasting. This deal brings in ~$2.7bn each year.<\/p>\n<p>&#8211; Local TV: Local TV rights can vary widely from market to market (anywhere from $10mm &#8211; $150mm). During the 2019 \/ 2020 season the NBA made ~$1.5bn by selling Local TV rights.<\/p>\n<p>&#8211; Foreign TV: The NBA sells the foreign TV rights, mainly to China and a currently in a 5 year $1.5bn contract which brings in ~300mm each year.<\/p>\n<p><strong>Total<\/strong>: For the 2019 \/ 2020 season the NBA earned ~$4.5bn in TV Rights which represented ~56% of sales.<\/p>\n<h3>2. Ticket Sales: Next, ticket sales.<\/h3>\n<p>On <a href=\"https:\/\/i80sportsblog.com\/average-nba-height-of-players-by-decade\/\">average a NBA<\/a> ticket sells for ~$100; however, this can range widely from market to market. And the average seating capacity is ~18,000. For the 2019 \/ 2020 season the NBA made ~$1.5bn on ticket sales representing ~19% of total sales.<\/p>\n<h3>3. Sponsorships: A few notable deals include:<\/h3>\n<p>&#8211; Nike Apparel Deal: 8 year, $1bn contract netting the NBA ~$125mm each year.<\/p>\n<p>&#8211; Jersey Logo Deals: On average each team receives $10mm each year ($300mm in total for 2019 \/ 2020 season)<\/p>\n<p>&#8211; Other Deals: A variety of other sponsors that pay to have their logos in frequently viewed areas of the court. The brought the NBA ~$500mm for the 2019 \/ 2020 season.<\/p>\n<p><strong>Total<\/strong>: For the 2019 \/ 2020 season the NBA earned ~$1bn in Sponsorships which represented ~13% of sales.<\/p>\n<h3>4. Merchandise &amp; Other Sales:<\/h3>\n<p>&#8211; Apparel: Jerseys, shirts, hats,<br \/>\n&#8211; NBA 2K: Currently in a year 7 year $1.1.bn contract with Take Two,<br \/>\n&#8211; Other Sales: Food, gift shop items and other,<\/p>\n<p><strong>Total<\/strong>: For the 2019 \/ 2020 season the NBA earned ~$1bn in Merchandise &amp; Other Sales which represented ~13% of sales.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18841 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-spends-money.png\" alt=\"\" width=\"1172\" height=\"656\" data-srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-spends-money.png 1172w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-spends-money-600x336.png 600w\" sizes=\"(max-width: 1172px) 100vw, 1172px\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-18841 lazyload\" src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-spends-money.png\" alt=\"\" width=\"1172\" height=\"656\" srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-spends-money.png 1172w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-spends-money-600x336.png 600w\" sizes=\"(max-width: 1172px) 100vw, 1172px\" \/><\/noscript><\/p>\n<h2><span style=\"text-decoration: underline;\">How The Money Is Spent<\/span><\/h2>\n<p>Now let\u2019s look at how the NBA spends the money it earnings.<\/p>\n<p>The NBA has two main categories of expenses (1) Player Salaries and (2) Operating Expenses.<\/p>\n<h3>1. Player Salaries<\/h3>\n<p>There are over 500 players in the NBA with yearly salaries ranging from $1mm to $43mm. The salary cap for the 2019 \/ 2020 season was ~$110mm and most teams wither met or exceeded this cap.<\/p>\n<p>In total the NBA spent ~$3.5bn in player salaries for the 2019 \/ 2020 season which represented ~44% of total sales.<\/p>\n<h3>2. Operating Expenses<\/h3>\n<p>These expenses include everything from the costs to operating the arena (such as staff, trainers, concession workers and security). It also includes marketing costs to maintain and grow viewership.<\/p>\n<p>Also, it includes organization costs (which include commissioner salary, refs, etc.). Finally, other expenses such as cost of apparel and food for sale. In total the NBA spent ~$2.6bn in player salaries for the 2019 \/ 2020 season which represented ~33% of total sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18842 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-profits.png\" alt=\"\" width=\"1179\" height=\"676\" data-srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-profits.png 1179w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-profits-600x344.png 600w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18842 lazyload\" src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-profits.png\" alt=\"\" width=\"1179\" height=\"676\" srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-profits.png 1179w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/how-the-nba-profits-600x344.png 600w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><\/noscript><\/p>\n<h2><span style=\"text-decoration: underline;\">How Much Profit Is Earned<\/span><\/h2>\n<p>Now putting it all together, the NBA makes money in 4 different ways (1) TV Rights, (2) Ticket Sales, (3) Sponsorships and (4) Merchandise and Other Sales. In total, the NBA generated ~$8bn in sales during the 2019 \/ 2020 season.<\/p>\n<p>The NBA has 2 main categories of expenses (1) Player Salaries and (2) Operating Expenses. For the 2019 \/ 2020 season, the NBA had ~$6.1bn in total expenses.<\/p>\n<p>This left the NBA with an operating profit of ~$1.9bn. Now lets look at how the operating profit is divided between the teams.<\/p>\n<h3><span style=\"text-decoration: underline;\">Operating Profit (\u201cEBITDA\u201d) By Team<\/span><\/h3>\n<p>The chart breaks down the earnings of each team, starting with the most profitable team (GSW) and ending with the least profitable team (Suns).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18843 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/nba-operating-profit-by-team.png\" alt=\"\" width=\"1159\" height=\"625\" data-srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/nba-operating-profit-by-team.png 1159w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/nba-operating-profit-by-team-600x324.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18843 lazyload\" src=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/nba-operating-profit-by-team.png\" alt=\"\" width=\"1159\" height=\"625\" srcset=\"https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/nba-operating-profit-by-team.png 1159w, https:\/\/i80sportsblog.com\/wp-content\/uploads\/2021\/06\/nba-operating-profit-by-team-600x324.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/noscript><\/p>\n<p>The reason there is such a wide gap between the profitable teams and least profitable teams is because only a portion of the revenue earned by the NBA is equally shared between the teams, while a majority of the revenue is based on the teams local market.<\/p>\n<p>\u2022 Revenue Shared Equally:<\/p>\n<p>o National TV Rights: ~$90mm per team<br \/>\no Foreign TV Rights: ~10mm per team<br \/>\no Nike Apparel Deal: ~5mm per team<br \/>\no NBA 2K Deal: ~5mm per team<\/p>\n<p>\u2022 Revenue Based On Market:<\/p>\n<p>o Local TV Rights: From $10mm to $150mm<br \/>\no Ticket Sales: From $20mm to $150mm<br \/>\no Majority Of Sponsor Deals<br \/>\no Majority Of Merchandise Sales<\/p>\n<h3>To help narrow the gap, the NBA implemented a mechanism called Revenue Sharing.<\/h3>\n<p>\u2022 Revenue Sharing: Each of the 30 teams contributes a percentage (50% after accounting for select costs) of their revenues into a pool of funds and that pool is equally distributed back to the 30 teams to help small markets.<\/p>\n<h2>Summary of how the NBA makes money. The NBA makes money in 4 main ways:<\/h2>\n<p>(1) TV Rights<br \/>\n(2) Ticket Sales<br \/>\n(3) Sponsorships<br \/>\n(4) Selling Merchandise and Other items.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all seen the huge NBA contracts since the league signed a new TV deal. First off, all of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1919],"tags":[133],"class_list":["post-18835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basketball","tag-nba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does The NBA Make Money? (Video) - I-80 Sports Blog<\/title>\n<meta name=\"description\" content=\"We&#039;ve all seen the huge NBA contracts since the league signed a new TV deal. So, How DOES the NBA make money? Click HERE to find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/i80sportsblog.com\/how-the-nba-makes-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does The NBA Make Money? (Video) - I-80 Sports Blog\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve all seen the huge NBA contracts since the league signed a new TV deal. So, How DOES the NBA make money? 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